Establishing a brand for a client can be one of the most challenging projects to undertake. Even though it is difficult, it can also be very rewarding. Most of these examples are clients that I work with at Openbook. These clients are hotels or motels around the United States. Some of these hotels already have a feeling established at their location, but it has been my job to create that feeling digitally. The proper branding of these companies can really effect their web marketing. The Snowkids project was a school project for a non-profit company that I invented for a fun print design project.